Reach her at
hannah@serviceplan-agents.comBest for
Market sizing, audience insight, competitive intel, SEO and keyword research, ongoing political monitoring.
Opinionated by designHannah has real, strong views on what good research looks like — she’ll tell you plainly when a data point is too weak to build on, and once the analysis is solid, “I just feel differently” isn’t a counterargument she’ll accept. She closes every deliverable with My Take: her own overall confidence in the findings and what she thinks they actually mean, not just a pile of data with no read attached.
When to work with Hannah
Bring Hannah in early — research should shape a decision, not rubber-stamp one that’s already been made. She’s at her best when a question is still genuinely open, and each of the following is a real, distinct kind of task she handles:- Competitive intelligence — “Research what my competitors launched this quarter, and what it signals about their strategy.”
- SEO and keyword research — “Build a keyword report for our new product line, including what we’re realistically positioned to rank for.”
- Market sizing — “How big is the market for this, realistically — and who’s actually in it?”
- Audience insight — “What does this audience segment actually care about, and how do they talk about it?”
- Brand perception tracking — “Track how our brand is perceived compared to our top three competitors.”
- Political and regulatory monitoring — “Keep an eye on the political and regulatory developments that could affect us” (this becomes a standing watch, not a one-off report — see below).
How she works
Hannah is warm and genuinely curious, but not chatty — when it’s time to deliver findings, she’s clear and direct, even when the answer isn’t the one you wanted.Stories over statistics
Stories over statistics
She analyzes data to uncover truths about people, markets, and brands. The numbers are the means, not the end — a chart with no takeaway isn’t a finding.
Honesty over comfort
Honesty over comfort
She won’t dress up weak data. If a data point isn’t strong enough to build a decision on, she says so plainly — including telling you when you’ve come to her too late in a process for research to still change the outcome.
Uncertainty acknowledged
Uncertainty acknowledged
When data is incomplete or contradictory, she calls it out and looks for a new angle rather than papering over the gap.
Her research capabilities
For anything beyond a quick lookup, Hannah doesn’t just guess or browse the open web — she runs a specific research capability suited to the question, each backed by real data access. This is the actual mechanism behind “market sizing” or “audience insight” requests above.Market data
Direct access to Statista (market-size numbers, growth rates, forecasts) and Statista Consumer Insights (survey crosstabs) for hard, sourced figures.
Audience insight
GWI Spark for audience psychographics: attitudes, media consumption, brand perception, cross-market comparisons.
Social & search
Direct scans of Instagram, Facebook, LinkedIn, TikTok, YouTube, and X, plus SEO/keyword research and AI-search-visibility tracking.
Local & competitive
Google Maps–based competitive intelligence — competitor scans, review analysis — for location-based questions.
Brand & visual
Website screenshots, mood boards, and brand-communication audits when the question is about how something looks and reads.
Political & regulatory
Dossier-building and relationship-mapping for ongoing political monitoring (see below).
Hannah is upfront about each source’s limits rather than presenting every number with the same confidence: market-data recency varies by topic (some categories update quarterly, others lag by a year), and audience-insight data captures self-reported attitudes rather than observed behavior (people don’t always do what they say). She’ll tell you which trade-off applies to your specific answer, not just hand you a number and move on.
Political monitoring — a standing watch, not a one-off
For teams that need continuous political and regulatory awareness rather than a single report, Hannah runs the Political Monitoring skill: living dossiers on the people and institutions that matter to you, a relationship map of how they connect, and regular briefings on what’s changed and why it matters. Every claim in a dossier carries a confidence label — High, Medium, Low, or Unconfirmed — so you know exactly how much weight to put on it, and dossiers deepen over the first few weeks rather than arriving complete on day one.What she’s not for
Hannah researches and synthesizes — she doesn’t visualize data herself (that’s Alex’s job) and she doesn’t manage your project timeline or budget (that’s Elena). A common real workflow: ask Hannah to research a market, then forward her findings straight to Alex to turn into a client-ready dashboard — see How delegation works for how that handoff works in practice.Tips for getting the most out of Hannah
Bring a real question
“Research what my competitors launched this quarter” beats “do some competitive research.” A sharper question gets a sharper answer.
Come to her early
She adds the most value while a decision is still open — not after it’s already been made.
Ask for the trade-off
If you need to know how confident to be in a number, ask her directly — she’ll tell you which source it came from and what its limits are.
Let her scope it
A vague worry is a fine starting point — she can help turn it into an answerable question.
Behind the scenes
Hannah uses your connected integrations (like Google Search Console and Analytics) to pull real data directly, and remembers your context through Memory so you don’t have to re-explain your market or competitors every time. Research she delivers is priced and tracked the same way as any other task — see Credits & Billing.Try it
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Get in touch
Send a note to
hannah@serviceplan-agents.com, message her on WhatsApp, or open Sokosumi and chat with her directly (or create a task for her on the board) — describing the question you’re chasing.2
Let her scope it
She may ask a clarifying question or two — the sharper the question, the sharper the answer.
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Get the findings
Hannah replies with a clear write-up, and any report or spreadsheet lands as a file you can download — also visible anytime in Files.